Influence of Advertising on the Sale of Shopping Goods in Bayelsa State

Description

– Influence of Advertising on the Sale of Shopping Goods in Bayelsa State –

Download Influence of Advertising on the Sale of Shopping Goods in Bayelsa State. Students who are writing their projects can get this material to aid their research work.

Abstract

The major purpose of the study was to determine the extent to which advertising influences the sale of shopping goods in Bayelsa-state. The study answered four research questions and tested four hypotheses at 0.05 level of significance.

The population of the study consisted of 145 proprietors of shopping goods in Bayelsa state. The entire population was studied, hence no sample was taken. A structured questionnaire consisting of 40 items was developed and used for data collection.

The instrument was face-validated by three experts, two from University of Nigeria Nsukka while the other was from University of Nigeria, Enugu campus. Crombach Alpha method of establishing reliability was used to determine the internal consistency of the instrument and this yielded a reliability coefficient of 0.75.

Introduction

1.1 Background of the Study

The most widely accepted definition of advertising is the one developed by the American Marketing Association (AMA) in Osuala (1987), as any form of non-personal presentation of goods, services or idea for action, openly paid for by an identified sponsor.

However, several authors have defined the term advertising. Jonathan (1995) defined advertising as the use of television or other media in presenting goods, services or ideas to the public. He explained that advertising seeks to create awareness and draw attention to the intended target customers.

Marcus in Okwandu and Ekerete (2007) defined advertising as non-personal multiple presentations to the market or public of goods, services or commercial ideas by an unidentified sponsor who pays for the developing of his message(s) to the carrier.

How to Download this Project Material

First, note that we are one of the best and most reliable online platforms because we don’t retain any of your personal information or data as regards making payments online.

PRICE: ₦3,500 ₦3,000  (Three Thousand Naira Only)

Make a bank deposit or mobile transfer of ₦2,000 only to the account given below;

---

Bank Name: UBA Account Number: 1022564031 Account Name: TMLT PRO SERVICES

---

After making the payment, CLICK HERE to send the following on WhatsApp;

• Depositor’s Name or Screenshot of Payment
• Name of the Past Question
• Active Email Address

---

or Call Us On +2348082284439 Once your details have been received and your payment confirmed by us, you will receive the past question in your email or WhatsApp within 5 Minutes.

Guarantee of Getting the Material 

We understand that due to the high rate of fraud, many people are afraid of making purchases online but be rest assured that PastExamQuestions will deliver your material after payment.

Once your details have been received and your payment confirmed by us, you will receive the past question in your email or WhatsApp.

Give us Feedback

Have we been able to satisfy you? How well do you think the material will be helpful after having gone through it? Does the price worth the material?

Let’s hear from you! We recommend that our customers give feedback at the end of every transaction to enable us to serve better. You can do this by clicking the review button on this page.

Where is the review button? >> Just scroll up to where you see reviews