Listeners’ Reaction to Kukere Mkpo on Planet Radio 101.1fm (PDF)
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Listeners’ Reaction to Kukere Mkpo on Planet Radio 101.1fm (PDF)

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Abstract

The studying aimed at assessing the reaction of listeners to Kukere Mkpo on Planet Radio 101.1, Uyo, in other to ascertain audience respondents towards the programme, and to determine the degree to which Kukere Mkpo influences its audience.

The survey research method was adopted for the study and the instrument used to elicit responses was questionnaire.

The sample was three hundred and eighty-four (384), although three hundred and fifty-eight (358) copies were retrieved and found useful for the study.

The finding of the study revealed that the respondents benefitted from Kukere Mkpo. It was further revealed that listeners were satisfied with the programme and language was not a barrier in listening to the programme.

Therefore, it was recommended that the programme be extended and the producer of the programme should generate more vital content and information.

Introduction

1.1 Background of the Study

Listenership basically involves the number of people who listen to a radio station or the type of programmes produced by a particular radio station. It is also for the reason of listener’s satisfaction that radio programmes such as Kukere Mkpo are produced.

As the world is continually growing digitally and the needs of the audiences are being gradually identified through various media surveys, the mass media messages are gradually becoming audience specific, interactive and participatory.

Thus since there can be no media without an audience as radio has to do with listenership, media practitioners are making continuous efforts to satisfy the needs of their audiences in order to keep them connected to their station.

The need for a participating programme has been made possible through the introduction of Kukere Mkpoa phone-in programme on Planet Radio 101.1fm in Uyo, Akwa Ibom State.

This programme has given its listeners the latitude to air their views on topical issues raised in the programme that affects the society.

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