The Impact of Public Relations in Nigerian Political Parties’ Campaign Programme in the South East of Nigeria

Description

Download The Impact of Public Relations in Nigerian Political Parties’ Campaign Programme in the South East of Nigeria. Public Administration students who are writing their projects can get this material to aid their research work.

Abstract

Political parties are faced with managing several challenges in trying to ensure that their candidates win election successfully. These challenges includes but not limited to finance, crisis management, media relations, information management, corporate image and reputation management, attitude and opinion management, event management, protocol functions,

community relations, employee relations, corporate advertising, audio-visual productions, public enlightenment, corporate identity management, issues management, government relations, competitors relations and corporate social responsibility.

In planning full course of action for a politician to gain political advantage among the electorate and political opinion leaders, efforts should be made to tackle the challenges mentioned above using public relations strategies, tools, tactics etc.

public relations in  essence, provides  an articulate, credible and effective voice in pleading an idea on behalf of an individual or organization before the seat of public opinion in the hope that  the projected idea will become acceptable.

Introduction

Before now, politicians were contended with publicity, i.e getting their views reported in the press with their photographs. This illustrates  the narrow path which politicians follow before the emergence of modern public relations practice.

The modern public relations practitioners complying with the new trends of packaging for political advantages have come up with a deliberate and sustained effort aimed at establishing goodwill and mutual understanding between persons, organizations, groups, communities and their publics.

Politics in its dictionary definition is simply the science or art of government (Hornby, 1974). This art/science is often carried out by political parties who have to compete among themselves to be elected by the people in a particular society.

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